Are you a cool, calm, confident investor?

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We all know the saying; Buy low, sell high, simple right?  Yet, why do so many investors do just the opposite and buy high, sell low?  One word:  emotions.


Although we would all love to picture ourselves as the cool, calm, confident investor with nerves of steel when the going gets tough, in reality, the vast majority of us are not.  When the market becomes volatile and we see numbers going down, we turn into a bundle of nerves and panic.  We have a natural urge to sell, gather up what assets we have left and take shelter.  It’s human nature.  Then later, as the market turns again, realization settles in; Uh oh, I bought high and sold low, not what I planned to do. 


Intellectually most investors know they should probably weather the storm, and resist bailing out at a market low.   However, most people struggle to hang in there when it comes right down to it.  It happens over and over again.  This is a popular topic in the financial business.  In fact, it is a complex topic studied by specialists in behavioural finance who analyze investor behaviour.


So how do you accomplish being that cool, calm, confident investor you would like to be?  Get started by working in partnership with your financial advisor to:


- Make sure you understand your own tolerance

- Make sure your investments match your risk tolerance and long term goals

- Understand that volatility is the very nature of the market

- Understand that you can use volatility to your advantage

- Invest in high quality well managed investments rather than something risky if not suitable

- Choose a financial advisor who you trust to look out for your best interests and be the voice of reason when you need it most


The link below is a good two minute video on how emotions affect long term investment success.                

Globe and Mail, Report on Business Video:  Investors are too quick to push the “sell’ button (Feb 2015)


Understanding the emotions of investing and using the tips above can help you become the confident investor we know you can be.


Previous blog posts on this topic:

Managing Your Emotions While Investing – Oct 2014 Blog (Published in Elgin This Month Oct 2014 pg 8)

Are You Alone on the Roller Coaster – Oct 2011 Blog (Published in Elgin This Month Oct 2011 pg 18)


Stephanie Farrow, B.A., CFP.,  Stephanie has over 20 years experience in the financial services industry, a diploma in Financial Planning from the Canadian Institute of Financial Planning, and Certified Financial Planner designation.  Stephanie has been writing a financial planning column for the local business magazine Elgin This Month since 2010 and hosts our Farrow Financial Blog and Twitter @farrowfinancial.  Stephanie and her husband Ken Farrow own Farrow Financial Services Inc., are busy raising three young children, and are actively involved in the community. About our Farrow Financial team.